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OPPO Find X 宣传动画-Somei sun

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In my articulation of the connection between reality and abstract graphics, I’ve attempted to reduce complexity to its essence. I’ve long thought that a futuristic world wouldn’t evoke adjectives like “dark” or “ominous”, but possibly “light” and “pure”, which describes an organic integration of extreme technological force and natural humanity.

我试图去寻找物理世界与抽象图形的联系,简化复杂而显现其本质。我一直认为未来不会只是黑暗或者硬核的模样,或许“白”和“纯粹”也是一种答案,那种极度发达的科技与我们人类的自然文明的结合。

The subject of this chapter is “Find”. I’ve tried to allow the figure to perform more instead of using it as a mere compositional element, in the hope that it would make the whole film feel closer to the audience and elevate its theme.

这一章的主题是「找寻」,我尝试赋予角色更多的表演,而不是把它放在那里故作姿态,并希望可以借此打破它与观者的距离,让故事变得更加深刻。

SOFTWARE USED
Cinema 4D, Adobe Creative Cloud, Octane Render, Marvelous Designer, Adobe mixamo

CREDIT

Client: OPPO
Planning: 祖彬
Character Design: Mark Chang
Sound Design & Music: Echoic

Creation and Direction by SOMEI DESIGN
Solo Production by Somei、

作者【参与者】:

Somei sun :Shanghai, China

Echoic Audio :Bristol, United Kingdom

Mark Chang :Taipei, Taiwan Region

OPPO Find X外观

 

OPPO Find X–概念

The future holds countless possibilities

未 来 有 多 少 种 可 能

Human beings have many desires

人 类 就 有 多 少 欲 望

Greed causes us to get lost in ourselves

贪 婪 让 我 们 迷 失 自 我

Simplify, Eliminate the unnecessary details

化 繁 为 简  减 去 不 必 要 的 琐 碎

and return to the pure and simple

回 归 最 纯 粹 的 简 单

Explore life’s vibrant beauty

探 寻 生 命 之 静 美

Break the rules, Find the future

打 破 既 定 规 则

Find X, Find more

探 寻 未 来

OPPO Find X -特写

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