OPPO Find X 宣传动画-Somei sun

In my articulation of the connection between reality and abstract graphics, I’ve attempted to reduce complexity to its essence. I’ve long thought that a futuristic world wouldn’t evoke adjectives like “dark” or “ominous”, but possibly “light” and “pure”, which describes an organic integration of extreme technological force and natural humanity.

我试图去寻找物理世界与抽象图形的联系，简化复杂而显现其本质。我一直认为未来不会只是黑暗或者硬核的模样，或许“白”和“纯粹”也是一种答案，那种极度发达的科技与我们人类的自然文明的结合。

The subject of this chapter is “Find”. I’ve tried to allow the figure to perform more instead of using it as a mere compositional element, in the hope that it would make the whole film feel closer to the audience and elevate its theme.

这一章的主题是「找寻」，我尝试赋予角色更多的表演，而不是把它放在那里故作姿态，并希望可以借此打破它与观者的距离，让故事变得更加深刻。

SOFTWARE USED
Cinema 4D, Adobe Creative Cloud, Octane Render, Marvelous Designer, Adobe mixamo

CREDIT

Client: OPPO
Planning: 祖彬
Character Design: Mark Chang
Sound Design & Music: Echoic

Creation and Direction by SOMEI DESIGN
Solo Production by Somei、

作者【参与者】：

Somei sun ：Shanghai, China

Echoic Audio ：Bristol, United Kingdom

Mark Chang ：Taipei, Taiwan Region

OPPO Find X外观

OPPO Find X–概念

The future holds countless possibilities

未来有多少种可能

Human beings have many desires

人类就有多少欲望

Greed causes us to get lost in ourselves

贪婪让我们迷失自我

Simplify, Eliminate the unnecessary details

化繁为简减去不必要的琐碎

and return to the pure and simple

回归最纯粹的简单

Explore life’s vibrant beauty

探寻生命之静美

Break the rules, Find the future

打破既定规则

Find X, Find more

探寻未来