Heuer Smart Sports Watch 产品动画

A new connected watch for TAG Heuer, design and built as a traditional watch, but equipped with a smart core, sensors and high resolution dial. So we used the TAG Heuer Shield as a material library from which all the elements of the watch emerge. Titanium, steel, sapphire, rubber or ceramic are extracted from this multi dimensional structure and turn into the watch components.

CREDITS //

Client: TAG HEUER

Executive Creative Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Forence Lacrampe, Mathilde Tournois
Producers : Raphael Garrigues
Creative Director : Alain Laurans

Directors : Alain Laurans & Ravet Simon
Art Direction : Ravet Simon

Lead 3D Artist : Bruno Jean
3D Artists : Rami Ibrahim, Antoine Firla, Guillaume Briet, Fadia Hamam, Romain Gilot
Compositing : Ravet Simon
Motion Design 2D : Lucie Raijasse
Editing & Color Grading : Ravet Simon

Music : Circonflex & MEMBA – Walls Down (feat. Evan Giia)

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